At the Doctor’s is a commercial for iStock that shows how stock footage can save money and expand creative options in video production. It was showcased at conferences and fairs around the world, where it drew attention for its simple, memorable pitch. 

The piece was a full-stack effort: writing, directing, puppetry, motion graphics, and production. The story leans on humour to land a clear message. Stock footage helps teams move faster, spend less, and still deliver a polished look.

Creating an original video from scratch is costly and slow. For Getty Images, the brief was clear: show that royalty-free stock footage makes production faster and more affordable than traditional shoots.  

The spot had to work everywhere. With translations into a dozen languages, the message needed to be simple, visual, and universal.

The Doctor’s set out to make one point: royalty-free stock footage can simplify video production. We delivered it with humour and clear visual beats so the idea lands fast and sticks. The promise is practical. Lower costs, shorter timelines, and a finished piece that still feels original and on brand.

The story of At the Doctor’s follows a video crew shooting a comedic scene with a puppet in a doctor’s office. Things go sideways. The humour is visual and easy to read, so the beats make sense in any language. We wrote for sight gags and simple setups to support global translations. 

We shot the piece over a single weekend with a dedicated crew and a cast of about a dozen people. Planning did the heavy lifting. The schedule was tight. The energy stayed high. 

In post, motion graphics and quiet visual effects sharpened the joke and the brand. We worked in Illustrator, After Effects, and Premiere Pro to maintain taut timing and a consistent look. The spot landed well. Teams across Getty Images shared positive feedback, confirming that the creative and technical goals were met.