Recruitment is an animated spot built for a global audience. Designed for social, it grabs attention fast with bold colour, clean lines, and tight pacing. The piece draws on the style of a featured vector artist and pushes it through motion to show range and personality. 

Vector-based animation made the work flexible and sharp across platforms. We could scale, adapt palettes and layouts, and iterate quickly. The result is a vibrant commercial that travels well online and showcases both technical craft and creative versatility.

A major hurdle was turning existing vector art into animation-ready assets. The original Illustrator files were built for static use, not motion. We rebuilt them from the inside out: cleaned paths, named and grouped layers, separated limbs and facial features, and converted effects into shapes that hold up in After Effects. The aim was simple. Keep the artist’s look intact while making the files ready for rigging and reuse. 

Because the spot needed to travel globally, the story had to read without words. We leaned on clear visual beats, rhythm, and character acting so the message crossed languages and cultures.

The goal of Recruitment was threefold. Create a social-first animated spot that stands out in the feed with pace and personality. Inspire multimedia creators around the world to join the platform as contributors. Represent vector art faithfully in motion, and show how far it can stretch across styles and use cases. In short, grab attention, spark participation, and prove the power of vector animation.

We used Adobe Creative Cloud: Illustrator, After Effects, Photoshop, Premiere Pro, and Audition. The vector art was rebuilt in Illustrator so it would animate cleanly in After Effects. That step kept the original look intact and unlocked smooth, flexible motion. Photoshop and Premiere Pro handled finishing. Audition covered edit and mix. 

The commercial was translated into several languages for a global audience. Clear visuals and accessible storytelling enable the piece to resonate across cultures without relying on dense text.