A mixed-media educational campaign—comprising a four-part video series and over 24 micro-learning shorts—that blends a live-action host with a fully rigged animated character to teach students about municipal water treatment.
The organizational challenge was to translate complex, text-heavy scientific documents (like PDFs explaining coagulation) into accessible, age-appropriate content for school tours and the general public. The strategic goal was to connect youth to real-world infrastructure science while highlighting ENWIN’s role in community safety, ultimately modernizing how the plant conducts its educational outreach.
Acted as the Creative Director, collaborating closely with EnWin’s project managers, social media experts, and facility engineers to ensure strict scientific validation. Designed, fully rigged, and articulated "Dewy" (the animated co-host), lip-syncing his dialogue and building custom digital environments. Seamlessly composited the animated character into live-action video and designed motion graphic info-cards to visually explain dense scientific concepts.
The animated character helped make the learning experience more approachable and engaging for younger audiences. The series also created reusable media assets to support children’s plant tours and reduce reliance on live explanations alone.