WINDSOR TUNNEL INFOGRAPHICS
WINDSOR TUNNEL INFOGRAPHICS
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Executive Summary
Executive Summary
A dynamic, 15-second mobile-friendly animated infographic designed for the Detroit Windsor Tunnel Authority to promote the route's ease and expediency over competing border crossings.
Business Alignment
Business Alignment
The strategic objective was to persuade commuters and travellers to choose the tunnel over the Ambassador Bridge. However, the existing promotional material, a two-minute video of static talking heads, was too long and suffered from audience attention drop-off. The goal was to extract the essential selling points and condense them into a punchy, social-media-ready format that immediately communicated the tunnel's convenience to a mobile audience.
Creative & Technical Execution
Creative & Technical Execution
Leveraged AI tools to rapidly generate visual mockups and iterate through multiple animation design phases. Transformed dense, static dialogue into a fast-paced 15-second dynamic infographic, visually highlighting key navigational benefits like direct routes to airport terminals, easy access to the lodge, and quick connections to major interstates (I-375, I-75, and I-94).
Outcome and Reception
Outcome and Reception
This project modernized a legacy asset into a more social-first format. It received positive feedback and gained additional visibility through discussion on local podcasts.
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